Latest resources from Persado
Forget Cookies: Drive powerful personalizatio...
Apple's newest version of its iPhone operating system requires users to opt in to allowing apps to track their activity across the web, while new f...
How Michaels Transformed Its Personalization ...
Michaels has always understood the value of personalization. But as the craft retailer's reach has expanded in both the digital and brick-and-morta...
Winning with Words in Retail: How CMOs can us...
Developing better marketing creative based on data inspired insights can double revenue, according to a study by McKinsey in association with the C...